Digital Marketing

We Build Lasting Relationships Among Social Media Users.

Digital marketing courses have become a very popular choice among the students and professionals seeking rewarding Digital Marketing Training in Nepal. The course prepares students to face the actual world of digital marketing with appropriate strategies and approaches. This strategy is employed in order to create highly skilled employees who can distinguish between traditional and digital marketing trends. The course includes Search engine optimization (SEO), Search engine marketing (SEM), E-mail marketing, Affiliate marketing, social media marketing (SMM), copywriting, analytics, and conversion rate optimization. As a result, Digital Shikhar aspires to establish online marketing courses as a foundation for long-term development as well as to produce worldwide marketing competitors.

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SYLLABUS

  • Introduction & Overview
  • Principles of Digital Marketing
  • Advantages / Benefits of Digital Marketing
  • Measuring the effectiveness of Digital Marketing
  • Strategies / Current Trends
  • Introduction & Overview
  • Search Engine Optimization Principles
  • Understanding of Search Engine Algorithms
  • Types of SEO
  • On Page Optimization
  • Off Page Optimization
  • Keyword Research
  • Keyword Implementation
  • Link building methodologies
  • Content Marketing
  • Blogging Best Practices
  • Introduction & Overview
  • Introduction to Google Ads
  • Goals and Benefits
  • Ad Campaign Management
  • Ad Campaign Types
  • How does Google Ads bidding work?
  • Ads tracking and conversion Tracking & Remarketing
  • Understanding of Conversion Tracking
  • Introduction & Overview
  • Understanding of Core Optimization
  • Understanding of Content Development & Marketing
  • Understanding of Social Media Advertisement
  • Facebook, Instagram, LinkedIn, Twitter, YouTube Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • YouTube Marketing
  • Ads targeting and remarketing
  • Introduction & Overview
  • Types
  • Importance & Advantages
  • Understanding of Lead Email Generation Methods
  • Understanding of Bulk Email Tools
  • Understanding of Frequency & Measurement
  • Lead Magnet
  • Mail Chimp
  • Introduction & Overview
  • How Does Affiliate Marketing Work?
  • Common Types of Affiliate Marketing Channels
  • How Do Affiliate Marketers Get Paid?
  • Compensation Methods of Affiliate Marketing
  • Introduction & Overview
  • Strategies for Each Stage of Marketing Funnel
  • AIDA Models
  • Benefits of Marketing Funnel
  • Introduction & Overview
  • Bucket Brigade Copywriting
  • Call to action
  • Typical Call to action Phrases
  • What SEO Copywriting attempts to do?
  • Introduction & Overview on Google Analytics
  • Set up Google analytics and component details
  • Web Analytics Principles & Overview
  • Understanding & Configuration of Google Analytics
  • Understanding of Key Metrics & Dimensions